Current Campaign Analysis
Platform Performance
Compare the current campaign mix, payout rates, observed reach, and source-reported success rates for each declared social platform.
Interpretation
Campaign association, not platform attribution
A campaign that lists TikTok and Instagram contributes its full campaign-level views, CPM, and success rate to both platform rows. These figures describe campaigns associated with each platform rather than views generated by that platform alone.
- Avg CPM
- The arithmetic mean payout per 1,000 views. Every priced campaign has equal weight. So smaller, low-reach campaigns influence this figure more strongly.
- View-weighted CPM
- CPM weighted by current views. High-reach campaigns influence this figure more strongly.
- Avg Success
- The mean of internal campaign-level success rate. It is source-reported, not a forecast calculated by this dashboard.
- Single-only
- Campaigns that declare exactly one eligible social platform.
Declared Channels
Platform Overview
Rows overlap when campaigns support multiple platforms.
| Platform | Campaigns | Single-only | Avg CPM | View-weighted CPM | Views | Avg Success |
|---|---|---|---|---|---|---|
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Exact Channel Sets
Strongest Platform Combinations
The ten largest exact platform combinations by campaign count.
| Combination | Campaigns | Avg CPM | View-weighted CPM | Views | Avg Success |
|---|---|---|---|---|---|
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